BEER CUT WITHOUT CARBON
Posted by Rosie Dailly
WE'RE PROUD TO ANNOUNCE JUBEL IS NOW A CERTIFIED CARBON NEGATIVE BUSINESS.
What does that mean?
We offset two tonnes of CO2 for every tonne that we emit.
How do we know how much carbon we emit?
We completed a comprehensive Business Carbon Footprint Appraisal with Carbon Footprint Ltd that showed that we emitted 20.46 tonnes of CO2. As we've offset 42 tonnes of CO2 via two projects, we were granted certification as a Carbon Negative business by Carbon Footprint Ltd.
Why's that a big deal for us?
JUBEL was born in an Après bar and we exist to bring Après to the everyday. From our Alpine beginnings to our Cornish roots, the great outdoors has been our place to earn beer and enjoy it after. That's why it is our mission to Protect the Off-piste, leaving no tracks or trace behind us. So next time you're cracking open a beer after shredding the slopes, a surf session, or scaling the summit, you know it's not left any trace on the great outdoors around you.
How are we doing it?
Sustainability is a core value at Jubel and we want to be transparent and open about our journey and impact along the way, so we've wrapped up Season 2020 into an Impact Report for you to read and find out more about what we're doing to stick to our mission. Have a read and let us know if there's ways you think we can improve – we're all beers.