We’ve teamed up with Clara Jonas - graphic designer and illustrator from the Cornish coast. She’s the surfer behind the sketches that have worked their way onto our first range of Gear. We sat with Clara in her studio and she let us in on the path she took for this project.
With a passion for sustainable lifestyles rooted in balance and creativity, Clara’s work draws on her experiences outdoors and themes of ancient art and old pop culture. Clara wanted to tap into the youthful vibe behind our brand blended with beach culture, and steered toward the spirit of 70s California to express that. Here’s Clara putting it much more concisely and clearly than us:
These sketches have snuck onto a series of sustainable tees, crews and backpacks.
Secret release to Beer Club members soon, sign up here to be first to our Gear.