SUSTAINABILITY AT JUBEL

JUBEL was created after being inspired by an off-piste discovery in the Alps, and our ambition was to build a people and planet positive business; to protect the off-piste, leaving no tracks or trace for those coming after us.

JUBEL was created after being inspired by an off-piste discovery in the Alps, and our ambition was to build a people and planet positive business; to protect the off-piste, leaving no tracks or trace for those coming after us.

In 2022, we became a Certified B Corp - verified as having met the highest standards of social and environmental performance, transparency and accountability.

We use our B Corp certification as a form of accountability, ensuring that we continue to drive high performance across all aspects of our business whilst delivering best in class practices both internally and externally.

BORN AT APRÈS, BRINGING “A FEELING OF EXTREME JOY” TO ALL BORN AT APRÈS, BRINGING “A FEELING OF EXTREME JOY” TO ALL BORN AT APRÈS, BRINGING “A FEELING OF EXTREME JOY” TO ALL BORN AT APRÈS, BRINGING “A FEELING OF EXTREME JOY” TO ALL
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IMPACT REPORT

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OUR VALUES

LIFE AT JUBEL

WHAT THE TEAM THINKS

PLANET

MEASURE

REDUCE

REMOVE

People

“I used to get seriously bad Sunday blues in my corporate job - I didn’t look forward to going to work on Monday and couldn’t wait for the weekend to roll back around. Our culture has been built on being the sort of company where this never happens, and where work feels more like a full-time hobby. I always wanted our team and culture to be so strong that people had to pinch themselves as to whether this was actually work. We believe culture is everything and think that our work hard / play hard culture is the best thing about JUBEL”

Jesse Wilson, Founder

OUR VALUES
OUR VALUES

2024 JAFTA WINNER:

Thirsty - Lewis Barton

THIRSTY

All in, collaboratively competitive, intrinsically motivated - going above and beyond to deliver outstanding results.

2024 JAFTA WINNER:

Action Oriented - Tash Verspyck

ACTION ORIENTED

Achievement beats activity - you focus on executing our strategy rather than talking about it.

2024 JAFTA WINNER:

Sustainable - Sam Jones

SUSTAINABLE

You care about our planet, our people, and our performance, and you protect this by making sustainable decisions.

2024 JAFTA WINNER:

Off-Piste - Ella Triggs

OFF-PISTE

Stand out from the crowd, take smart risks - when others zig, you zag.

2024 JAFTA WINNER:

Curious - Grace Donoghue

CURIOUS

You have a strong appetite to learn, and embrace feedback to enable you to constantly improve
LIFE AT JUBEL
Click here We get the whole team together every three months to socialise and celebrate as a team.

QUARTERLY TEAM SOCIALS

Click here As an employee, you get to come on our annual company ski trip. The brand induction of a lifetime.

ANNUAL COMPANY SKI TRIP

Click here We have a flexible holiday policy to make sure that we can work hard and play even harder.

FLEXIBLE HOLIDAY

Click here All of our employees get access to our private healthcare & dental cover plans.

PRIVATE HEALTHCARE

Click here Our employee pension plan ranked #1 in an independent study that looked at the overall ESG impact of the top employee pension schemes.

SUSTAINABLE PENSION PLAN

Click here Employees are enrolled onto our Share Options Scheme after completion of their first year with the business.

SHARE OPTIONS SCHEME

Click here You’ll get to compete for one of five awards at our Jubel Annual Flipping Talented Awards, which recognise the five employees who have best embodied each of our company values over the course of the last year.

THE JAFTAs

Click here All employees get £50 per month that can be spent on wellness tools of their choice - including gym memberships, massages, meal kits, holidays and more.

MONTHLY WELLBEING BUDGET

WHAT THE TEAM THINKS
WHAT THE TEAM THINKS
“They say the best jobs don’t feel like work, I put my all into the company as I love being a part of JUBEL. We’re all trusted with genuine responsibility that will grow the business, and I’ve learnt loads here. It’s class working with a team who share the same ambition, and everyone is all-in but still has fun while working hard.”

GEORGE HAWKES

Festivals & Events Lead
“It’s the perfect balance of work hard, play hard. There’s a real sense of purpose and drive from every member of the team, but they also love kicking back and having some beers to celebrate. I feel really lucky to work here - it doesn’t really feel like work and it’s a huge bonus to be surrounded by great people who feel the same.”

EMMA REYNOLDS

Brand Manager
“I honestly feel like I have the best job in the world. In every role you’re given real autonomy & ownership so career-wise it pushes you to learn and grow, and everyone is truly behind the business mission. I get to work in such a motivated team who are genuine mates - big ambitions means we work really hard, but we’re all in to celebrate the wins as we go!”

VIC GOMM

Senior Off Trade NAM
What a job! It is a genuine privilege to get up every day and work with such a driven group of people who are all focused on making fruit beer the next big thing. Everyone is treated like an adult - I am based regionally in Manchester so a massive amount of trust is placed in me to grow our presence and represent our brand.It is the most rewarding lifestyle centred around the most delicious beer!”

UDAYAN BANGER

Manchester Trade Activation Manager
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ON THE BEER

THE GROCER GOLD AWARDS DRINKS BRAND OF THE YEAR 17TH OUT OF THE UK’S 100 MOST DISRUPTIVE STARTUPS 24TH OUT OF ESCAPE THE CITY’S TOP 100 COMPANIES TO WORK FOR THE TIMES BEST SMALL BUSINESS TO WORK FOR WOMEN THE GROCER GOLD AWARDS DRINKS BRAND OF THE YEAR 17TH OUT OF THE UK’S 100 MOST DISRUPTIVE STARTUPS 24TH OUT OF ESCAPE THE CITY’S TOP 100 COMPANIES TO WORK FOR THE TIMES BEST SMALL BUSINESS TO WORK FOR WOMEN

Planet

We take a three-step approach to tackling our carbon emissions - swipe through the sections below to read more about our carbon footprint, our carbon reduction strategy, and our carbon removal portfolio.

MEASURE

We work with our carbon accounting partner, Zevero, to calculate our total carbon footprint based on the Greenhouse Gas (GHG) Protocol Corporate Standard reporting framework.

This considers all necessary emissions across Scope 1, 2 and 3, and we’ve taken extra steps to ensure that no items of note are excluded in the analysis of our emissions.

Due to the rapid growth we’ve experienced over the last few years, our annual carbon footprint has more or less doubled each year. Despite this, the breakdown of our emissions has stayed fairly consistent over the years and Scope 3 emissions account for over 99% of our total emissions. Click on each of the bubbles below to see more:

TOTAL EMISSIONS YoY COMPARISON (tCO2e)

344

FY21

725

FY22

1454

FY23
CARBON INTENSITY

We are working hard to reduce our emissions, but as a small business there is still only so much that we have influence over. We are growing rapidly, doubling the size of our business year-on-year, which makes tracking our progress against total emission reductions particularly challenging.

Carbon Intensity is a measure of how many kilograms of CO2e are released for each litre of beer sold, and we use this as a key environmental performance indicator to track our progress against a backdrop of rapid business growth.

We have set ourselves the target of reducing our emissions per litre by 6% per year in order to align with the Science Based Targets initiative - and you can see our progress against these targets on the right:

REDUCE

Whilst a lot of our supply chain is outsourced, which limits the scope of our influence significantly, there are a number of areas across our supply chain that we’ve identified as key targets for environmental improvement. The graphic below walks you through the journey of our beers from plant to pint, and it also dives into the details of any projects we’ve already completed or are still working on to cut our carbon footprint.

REDUCE

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PACKAGING

PACKAGING

Packaging is one of the largest areas of emissions across our supply chain, so we’ve taken a number of steps to reduce our impact - swipe to read more

FSC CERTIFIED CARDBOARD

All of the cardboard we use for packaging is sourced from FSC certified forests.

CAN CONVERSION

We use aluminium cans as our primary packaged format instead of glass bottles. Cans are lighter, more compact, and infinitely recyclable, meaning they have a significantly lower carbon footprint than bottles, and we’ve avoided more than 340tCO2e since making the switch away from glass in 2021

KEG CONVERSION

Our keg caps are made from 100% recycled plastic and are fully recyclable.

RAW MATERIALS

RAW MATERIALS

At the moment, we utilise our brewery’s existing supplier agreements for raw material sourcing. Whilst this gives us increased purchasing power, it means we have little influence over the raw material suppliers that we use.

With greater visibility over our raw materials emissions as a result of the carbon accounting work we do with Zevero, we’ve been able to identify brewing syrup and malt as two of the biggest emissions areas that we need to address. This year, we’re working on a number of projects to help us reduce the impact of our raw material sourcing:

SUPPLIER-SPECIFIC DATA

By working with suppliers who have set their own emissions reductions targets, we know that our emissions will also decrease as our suppliers implement more sustainable practices across their supply chain. This year we’re looking to improve our visibility of the suppliers we work with, and gain access to their specific emissions data for more accurate reporting.

REGEN MALT

We’re working on a project to partner with farmers who use regenerative agriculture to grow their barley, which helps to improve soil health and biodiversity on their farms, and significantly reduces emissions related to malt.

BREWING

BREWING

We use a contract brewery to produce all of our beer, which helps utilise spare capacity at an existing brewery and prevents us from having to build an energy-intensive and under-utilised facility of our own.

BREWING

All spent grain from the brewing process is sent to local farms, where it can be reused as animal feed.

KEGGING & CANNING

KEGGING & CANNING

There is a fixed amount of wastage on every packaging run for both kegs and cans, which happens as a result of beer losses that happen whilst cleaning the lines between each batch of production.

In order to maximise efficiency, we have started packaging in larger batches so that the fixed amount of wastage is lower as a proportion of the total amount of beer produced. The packaging runs that we operate now are significantly larger than when we first started the business, and this has seen a substantial reduction in losses from production.

ROAD TANKERS

ROAD TANKERS

Bulk beer is delivered to our contract canning facility in road tankers, and we are well aware that this is an environmental inefficiency in our current supply chain.

Capacity constraints mean that we are unable to change this in the short term, but we’re looking for ways that we can improve the efficiency of our canning production and hope to be able to make some significant progress on this in the near future.

WAREHOUSING

WAREHOUSING

All of our warehousing is outsourced, so we have limited influence over the sustainability objectives of our suppliers.

However, in our latest tender process for a 3PL (third party logistics) provider, we included sustainability as a key assessment criteria. The 3PL that we chose to partner with have achieved a number of sustainability accreditations:

ISO 14001:2015

This is a standard related to environmental management, which helps businesses reduce the environmental impact of their operations. Our 3PL have held this certification since 2011 which demonstrates their commitment to good environmental practices.

BREEAM UK

Our 3PL achieved a rating of “Excellent” in their BREEAM certification - which assesses the sustainability of building design across a number of key categories including energy efficiency and water usage.

ENERGY PERFORMANCE CERTIFICATE

Our warehouse achieved Grade A in its Energy Performance Asset Rating - achieving a score of 15, compared to an industry average of 49. For context, a rating of 0 would indicate net zero emissions.

DISTRIBUTION

DISTRIBUTION

We’ve completed a number of projects to reduce the road mileage on our beers, as this has a direct impact on our carbon emissions related to distribution.

CAN CONVERSION

As a result of our switch from bottles to cans in 2021, we were able to fit 50% more beer on every pallet thanks to the smaller footprint of a can. In addition to this, the total weight of each pallet was reduced due to the fact that glass bottles are so much heavier than cans - meaning it was a win-win for transport emissions.

PALLET CONFIGURATION

In 2022, we adjusted our pallet configuration which enabled us to fit 20% more cans on each pallet - further reducing the carbon footprint of our distribution.

DIRECT DELIVERY

As our business has grown, larger orders from our customers have enabled us to move towards direct deliveries from our brewery directly into the customer. This means we’re able to cut out a step of our supply chain, as it means we no longer need to deliver into customers via our 3PL warehouse. As a specific example of the impact this has had, direct deliveries have enabled us to reduce road mileage for one of our customers in Scotland by more than 65%.

OUR CUSTOMERS

GOMI DESIGN

In 2020, we partnered with Gomi, a Brighton-based sustainable design studio, to complete an upcycling project with one of our pub groups. We collected waste plastic from our pubs, and worked with Gomi to turn it into a limited edition range of recycled plastic tap handles. These tap handles went back into our pubs to be used to fill pints of lager, not landfill.

PLASTIC FREE PACKAGING

We’ve worked hard with our D2C Fulfilment Warehouse to replace plastic sellotape with kraft paper tape for all online orders, which means our boxes are now 100% recyclable.

BACK TO MAP
REMOVE

We view carbon offsets as an environmental tax - a self-imposed financial penalty to reduce the net impact of our business operations on the planet. We have made a commitment to offset 100% of our externally validated emissions every year - meaning that as our business grows so will our environmental tax, unless we take significant steps to reduce our carbon footprint as we continue to grow.

With the help of our carbon offsetting partner, Klimate.co, we have chosen to implement a carbon removal strategy which offsets 100% of our carbon footprint. We’ve invested in a diverse portfolio of high quality projects across several different removal methods to ensure we can have the greatest possible impact with the money we invest. 

You can read more about the carbon removal projects that we’ve supported below:

TOTAL CARBON REMOVED TO DATE: 2573 TONNES
ECO2 FORESTATION Guatemala
PERMANENCE: <50 yrs CLIMATE IMPACT : 47/100 CO-BENEFITS SCORE : 62/100

ECO2 Rubber Forests Guatemala project focuses on establishing and managing rubber forests, resulting in the improvement of degraded soil, restoration of water recharge and mitigation of wind effects.

COMMUNITREE FORESTATION Nicaragua
PERMANENCE: <50 yrs CLIMATE IMPACT : 47/100 CO-BENEFITS SCORE : 62/100

This project promotes social and economic development in Central America by encouraging smallholder-farmers to reforest their farms with native trees.

RUUMI SOIL CARBON UK & Ireland
PERMANENCE: <50 yrs CLIMATE IMPACT : 50/100 CO-BENEFITS SCORE : 41/100

Ruumi’s projects actively remove carbon via soil sequestration through regenerative agriculture. This leads to improved soil health, biodiversity and increased water-retention capacity.

UNDO UK ERW UK
PERMANENCE: > 1,000 yrs CLIMATE IMPACT : 82/100 CO-BENEFITS SCORE : 32/100

UNDOs enhanced rock weathering project spreads crushed basalt rock on agricultural land. This captures the carbon in stable bicarbonate minerals while speeding up the natural

BIOCHARLIFE BIOCHAR Kenya
PERMANENCE: >100 yrs CLIMATE IMPACT : 66/100 CO-BENEFITS SCORE : 34/100

This project gives farmers training on biochar production and usage, helping smallholder farmers turn their crop residues into biochar and use it on their own farm or sell it through a cooperative.

VARAHA BIOCHAR India
PERMANENCE: >100 yrs CLIMATE IMPACT : 66/100 CO-BENEFITS SCORE : 34/100

Varaha’s biochar project is an innovative initiative aimed at combating invasive plant species’ by converting them into biochar to offer a sustainable solution for carbon capture and soil enrichment.

VARAHA FORESTATION Nepal
PERMANENCE: >30 yrs CLIMATE IMPACT : 47/100 CO-BENEFITS SCORE : 62/100

Varaha plants fruiting tree species on farms to sequester carbon dioxide in biomass and soil.

BIOCHARLIFE BIOCHAR Thailand
PERMANENCE: >100 yrs CLIMATE IMPACT : 66/100 CO-BENEFITS SCORE : 34/100

BiocharLife helps to remove carbon from the atmosphere by converting crop waste into carbon sequestering biochar.

HALO VERDE FORESTATION Timor Leste
PERMANENCE: <50 yrs CLIMATE IMPACT : 47/100 CO-BENEFITS SCORE : 62/100

This project improves rural livelihoods and boosts female participation through providing financial incentives for carbon stored in trees planted by local farmers.

OUR PROJECTS

CLIMATE SCORE

Climate Score evaluates the permanence, rapidity and additionality of carbon removal projects to determine their overall climate impact.

CO-BENEFITS SCORE

The Co-Benefits score is calculated to show any additional environmental and / or social benefits that each carbon removal project generates (i.e. forestation’s impact not only on carbon removal but also on improved biodiversity).

It is important to note that these scores are calculated by Klimate.co and are subject to slight changes due to frequent reviews of the supplier due diligence process, which is designed to ensure accuracy and validity of both the carbon removal claims and the climate / co-benefits scores.