Turning landfill into limited edition tap handles with waste plastic pioneers Gomi Design.

Waste plastic is a persistent problem. It isn’t biodegradable so it sticks around for life. We’ve partnered with our pubs and sent our co-founder Jesse on a journey to pick up their waste plastic.

The guys at Gomi Design have turned this waste into tap handles to pour our lager not live in landfill. Getting rid of single-use plastic is the goal, but repurposing it keeps it out of our oceans. Here’s how the project played out: