Radical
We're not the kind of company to sit on the sidelines – we're here to challenge and stand out. We know that to make a real difference, you have to do things differently. Impact, culture and taste are three key areas we focus on.
IMPACT
We're a certified Carbon Negative business. That means we offset two tonnes of CO₂ for every tonne that we emit, totalling 42 tonnes of CO₂ via two projects so far. We’ve invested in a UK reforestation project at Whaddon Grove Farm in Surrey. However, we know that newly planted trees don’t absorb carbon immediately (it can take 10-20 years before most trees mature) so we won’t see the full benefits of this project for a few years. In light of this and to ensure that we’re actually offsetting the carbon that we need to, we’ve also partnered with an anti-deforestation project - the Portel-Pará REDD tree buddying scheme in the Amazon Rainforest. REDD stands for Reducing Emissions from Deforestation and forest Degradation, and the Portel-Pará project is working to prevent unplanned deforestation in native forests, which happens as a result of logging, squatting and attempts to implement pastures for farming
CULTURE
There are three parts to our culture - values driven, high-performance, and freedom & responsibility. Last year we grew from 5 to 11 people and despite losing 50% of our revenue when the pandemic hit, we’re really proud to have made it through 2020 without having to make any redundancies. We introduced a new employee pension plan with environmental, social and governance (ESG) considerations - using a team of Global Responsible Investment professionals who help ensure that all of our employee pensions are invested in businesses that are driving positive change.
TASTE
Fruit lager gets a bad reputation but we're here to change perceptions and carve our own category with a liquid that doesn't conform to the norm. We brew a craft lager cut with fruit that's gluten free, vegan and 4% ABV for easy access. We're all about being accessible and that is shown in the numbers – our beer is enjoyed equally by men and women (a stat you don't see in the beer industry!). Each of our three beers has its own unique taste, from our juicy Peach to smoother Elderflower to crisp Grapefruit. Curious? Why not give it a go...